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Sibambelela kwimfuno yabathengi njengendawo yokuqala ephambili yokudala ixabiso, ukusungula izinto ezintsha kunye nepragmatic. Inkampani isekelwe kuphando oluzimeleyo kunye nophuhliso. Ngeqela elinamava, siseka imarike-ejolise, abathengi-inkampani ejolise.Ngemodeli yolawulo esebenzayo ye-R & D, sihlala siphucula izakhono zeR & D zenkampani kunye nobuchule bokusungula kwimizi-mveliso-iiteyiphu,iglu egqwesileyo yephepha,iglu yevinyl,i-tape eyomeleziweyo yefiber,hotmelt glue umpu. Inkampani ilandela umthetho wemarike kwaye ihlala iziphucula. Siqhubela phambili kwimidla yabathengi ukuhlangabezana nokuphuculwa okuqhubekayo kweemfuno zenkonzo yabathengi.Inkampani ibibambelele kumoya "wombulelo, unyamezelo, wokugxila, wokwabelana" weshishini. Inkampani ibambelele ukuba "isayensi kunye netekhnoloji njengesikhokelo, umgangatho njengondoqo, ulawulo njengesiseko, inkonzo njengemfezeko, italente njengesiseko" ifilosofi yeshishini kuyo yonke loo nto. Ngaphambili, abasebenzi bethu babeka phambili umbono wokuba "umgangatho sisiqalo sexabiso kunye nesidima; inkonzo sisiphelo sokuthembana kunye nokwaneliseka". Ngemigangatho ephezulu, umgangatho ophezulu, sisondela ngakumbi kwimfuno yemarike njengomgaqo, umthungi-imveliso ezenzelwe abathengi. Ngokunyanisekileyo, samkela abathengi abatsha nabadala ukuba bandwendwele kwaye bakhokele12mm ezishushu zinyibilike izinti zeglu,iintlobo zeglue,incamathela esuswayo,iglu.Iimveliso ezinxulumeneyo
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