guluu mfuti - Opanga, Ogulitsa, Mafakitole - Chachiwiri
Kampaniyo imatsatira mfundo zazikuluzikulu za kasitomala-centric, kulenga mtengo-kutengera, nthawi yayitali-kulimbikira kwanthawi yayitali. Timatsatira chikhulupiliro cholemekeza kumwamba ndi kukonda anthu, kukhala oona mtima ndi oona mtima popititsa patsogolo mzimu wokhazikika, waluso, woona mtima ndi udindo ndi mankhwala athu a guluu-mfuti-glue-mfuti,ndodo ya glue,pepala glue,glue cholembera,kulumikizana zomatira. Kuyambira pachiyambi, kampaniyo nthawi zonse imatsatira "umphumphu, luso, kulankhulana" monga cholinga cha bizinesi. Timatsatira "umphumphu, ukatswiri, kupitirira" monga maziko a mzimu wamalonda, ndipo tinapanga dongosolo la utumiki wathunthu.Tili odzipereka kuti tigwirizane ndi chilengedwe. Timachita kudzipereka kwathu ku chilengedwe ndi machitidwe obiriwira, zobiriwira zobiriwira ndi ntchito zobiriwira za ndondomeko yonse. Timatsatira kusinthika kosalekeza kuti tipititse patsogolo mphamvu zamagetsi. Timachepetsa utsi ndikusunga zinthu. Timayang'anira chilengedwe chonse munthawi yonse ya moyo wazinthu kuti tiwonetsetse kuti njira zofufuzira ndi chitukuko, mapangidwe, kugula, kupanga, kukonza zinthu ndi kukonzanso zinthu zitha kukwaniritsa zofunikira pakukula kosatha kwa chilengedwe. Ndipo tikupitiriza kupanga mankhwala obiriwira ndi matekinoloje. Timafufuza kugwiritsa ntchito matekinoloje atsopano kuti tithane ndi zovuta zatsopano zachilengedwe komanso zovuta. Timakwaniritsa mkombero wabwino wa chitukuko cha symbiotic pakati pa mabizinesi ndi chilengedwe. Timapanga chilengedwe chobiriwira chazitsulo zomatira,kumata nsalu pulasitiki,guluu yabwino kwa zitsulo,ndodo ya glue.Zogwirizana nazo
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